Crowdfunding has reshaped the landscape of capital raising, giving startups and small businesses new pathways to obtain funding. Among the various crowdfunding methods, equity crowdfunding stands out, allowing everyday investors to buy shares in startups and small companies.

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Funding portals are specialized online platforms that facilitate investment opportunities under the Regulation Crowdfunding (Reg CF) exemption, allowing startups and small businesses to raise capital from the public. In this article, we’ll dive into what it means for a funding portal to be FINRA-registered, how they work, their requirements, and why they’re essential to the U.S. crowdfunding ecosystem.

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